Best Practice: Collect Emails Every Chance You Get

Make a habit of collecting emails to add to your list. Just remember that you are building a permission-based list, which means a person must give their permission before being added. Here are some tips for growing your list.

· Have a sign-up sheet available at your place of business
· Train employees to collect addresses and permission at every point of contact
· Collect addresses at tradeshows and events
· Collect business cards of people who request information